PFEIFER presents new US branch office at the ConExpo in Las Vegas

PFEIFER took part in the ConExpo in Las Vegas for the first time with its own booth. The most important trade fair for construction machinery in America takes place every three years and attracted 128,000 visitors from 150 different countries to the US city. The American subsidiary PFEIFER Wire Rope & Lifting Technology Inc., headquartered in Hampton, Virginia, exhibited for five days in the outdoor area of the 230,000 sq. metre exhibition centre. In addition to the products from PFEIFER's Rope Application Technology business unit and the sales products from the suppliers Diepa and De Haan, the newly opened branch office in Houston was presented to the public for the first time.

"We were satisfied with the trade fair," said market development manager Franz Brugglehner, looking back. "We were able to hold good discussions with customers and make new contacts." By participating in the ConExpo, PFEIFER is looking to further stimulate its businesses in the USA and tap new markets. "Our American subsidiary has grown strongly in the past years," said Brugglehner. “Turnover has more than doubled since 2013. The demand for crane ropes and suitable rope connections remains good, despite the difficult situation in the offshore industry in Texas." In order to be able to offer better service to customers in the south of the United States and other parts of the country far off from the location on the East Coast, PFEIFER has now expanded and opened a new branch office in Houston, Texas. "Various steel ropes are made up here into hoisting and adjusting ropes by PFEIFER employees," Brugglehner explained. Visitors to the ConExpo were able to see PFEIFER's services and products for themselves on the basis of the exhibits and in discussions with the employees. Find out more about the Rope Application Technology business unit here.

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